Born during the 2020 lockdowns, Sprig reimagines the art of cocktail making, fusing mixology with the current trend of houseplant ownership. A holistic system, Sprig is a brand experience that provides its users with everything needed to craft exceptional cocktails from home. The design includes a bar cart, bar tools, and a hydroponic garden system for growing fresh herbs to be used as ingredients and garnishes in cocktail recipes.

Role: Creative Direction, Industrial Design Lead, Product Strategy, Visualization
Year: 2021

Kelsey Leppek - Industrial Design Lead, Visualization
Jasmine Schubert - Strategy, UX, Prototyping, Branding
Keaton LoCicero - Industrial Design, Prototyping, Packaging
Brianna Brown - Industrial Design, Prototyping

︎︎︎ Core 77 Awards
︎︎︎ Gray Awards

Create Exceptional Cocktails

Sprig is a system that gives the user everything they need to craft exceptional cocktails from home. It is a brand that provides a cart, bar tools, and a hydroponic herb garden system for growing fresh herbs. This system can be paired with an optional subscription service that provides samples from local distilleries, new herb starts, plant nutrients, and recipe cards.

Receive Box
Grow Herbs
Make Cocktails

Subscription Service

Each subscription box includes sample sized bottles of liquor samples, plant starts packed in a biodegradable coconut coir grow medium, nutrient packets, and recipe cards that suggest recipes to compliment the herbs and alcohol included.

Bar Cart

Bar cart was designed to store hydroponic planter, liquor bottles, and function as an easy to clean prep surface. With minimal styling, the bar cart combines a traditional work surface with a recessed storage surface for housing up to 2 hydroponic garden systems, or providing storage space for tools and bottles. 

Herb Garden System

The hydroponic gardening system consists of a simple, passive hydroponic planter and grow light. The planter features a removable lid, transparent water reservoir, and perforated plant pots. The lid suspends the reusable pots over the water in the reservoir, allowing the plants, whose roots grow through the plant pots to stay watered and allow for necessary capillary action.

What would a room taste like, if it was a cocktail?

We used the model subscription boxes, planters, and carts to mimic the full exp erience of the user and adjust elements of the design. This practice allowed us to finalize the dimensions of the cart, to conceptualize which tools are necessary for cocktail making, to determine ideal contents of the subscription boxes, and otherwise design the user flow.